Assume you are ABFS’s CEO, which of the following strategy proposal cover letters would interest you most?

Strategy Proposal Cover Letter A

Dear Sir,

I am writing to express our eagerness to provide strategy formulation services for AB Financial Services (ABFS). With a proven track record in the financial services sector, Summit Consulting Ltd is well-equipped to contribute valuable insights and innovative strategies to enhance ABFS’s competitive position.

Our approach involves a meticulous analysis of market dynamics, competitor landscapes, and internal capabilities, ensuring a tailored strategy aligned with ABFS’s vision and objectives. We prioritize transparency, open communication, and a results-oriented mindset to foster a collaborative partnership. We would appreciate the opportunity to discuss our strategy formulation services in more detail and explore how Summit Consulting Ltd can assist ABFS in achieving its strategic goals. Please find our detailed proposal attached, and feel free to contact me at 077245xxx or email the undersigned to schedule a meeting.

Thank you for considering Summit Consulting Ltd as your strategic partner. We look forward to the prospect of collaborating with ABFS for a successful strategy formulation.

Yours Sincerely,


Strategy Proposal Cover Letter B

Dear Mustapha B. Mugisa,

We bring a strategic ambition to AB Financial Services (ABFS). With a deep understanding of the financial sector, we offer a transformative approach to strategy formulation –from a traditional approach to a blue ocean strategy. Our team’s unparalleled expertise is geared toward delivering impactful solutions that will position ABFS for sustained success.

In our proposal, find a concise yet comprehensive strategy tailored to ABFS’ unique challenges and opportunities. ABFS’ annual report 2022 shows that 10% of depositors account for over 80% of total deposits, which not only drives the costs of deposits to the roof but also exposes the bank to liquidity risks. Our blue ocean strategy approach will set the stage for collaborative context analysis using a value creation canvas to win. Our annual State of Uganda’s Banking Sector Report 2023 (get a copy from, identifies financial disintermediation due to mobile money and cybersecurity as top risks to address to win. We welcome the opportunity to discuss how our strategic insights can elevate ABFS’s competitive advantage. Please find our detailed proposal attached. To schedule a meeting call 0414231136 or email support(at)

Thank you for considering Summit Consulting Ltd as your strategic partner. We look forward to the prospect of crafting a winning strategy for ABFS.


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