Specialize and die

Developing economies cannot reward specialization. Majority of buyers are less exposed or traveled and do not yet understand what good looks like. They cannot easily tell the difference between exceptional service and average service. They don’t focus on value delivery. They focus on the cost since they need any service.

In markets where clients want a kickback and just any output, there is no reward for specialization.

Such a market is anti-experts. When you specialize, you stick to a particular field and seek to be the best by studying and applying all the principles. You spend over 90% of your reading and work time in that specific field. You become a thought leader. To do so, you need clients who are able to understand the value you bring on the table.  In markets where clients want a kickback and just any output, there is no reward for specialization.

In developed markets, however, the clients have clear understanding of what great looks like. They know the value of great service and are will to pay for it.

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