Way of the Guerrilla Sales

Tired of asking her children to read the Bible, Jennifer came up with a smart idea.

She got Ugx50,000 put it in an envelope and inserted the envelope in the Bible. So when her 10 year old daughter came from school asking for swimming fees Ugx50,000, Jennifer told her, read your Bible. The young girl did not. The following day the teacher asked for the money and she did not have it. All other children had come with the money. The young girl came crying, “Mummy you don’t love me. I am the only child without the money for swimming. All other children will leave me in class alone.”

The mother looked at her in the face directly and said; “My angel, Read the Bible I gave you.” The girl just threw the bag and ran to her room to cry. Later, she went to the table and picked up the Bible. As she opened, she saw the envelope at the start of Genesis. In there was the money for everything she needed. A new Mathematics set and swimming fees.  She read the whole of Genesis and came back knelt before her mother asking for forgiveness. “I’m sorry mum. Thanks for the love.”

Lesson: Listen to your elders. Are you a sales executive who does not listen?

Today we are giving out free #WayOfTheGuerrilla Mastery insights.

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Remember, you sell benefits and results and NEVER features of products.

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