How do you attract and retain customers, donors or stakeholders. You need to transform your brand, your online presence and marketing brochures so that you engage more through effective positioning.  By rebranding and embracing a digital agenda you get to tap into new customers, stakeholders and retain existing ones.

Case:

In 2010 Development Bank Singapore (SDB), the World’s best digital Bank, leaders asked: “How can we beat the incumbent who have lots of capabilities in terms of big balance sheet and strong customer base?  The answer was simple; transform the bank with a digital business model. A digital Bank with a platform business model created an ecosystem of loyal customers.

The bank’s digital Agenda

To win on the digital Agenda, the SDB decided to adopt a model of a core banking application, as a platform NOT software.  A platform (B) empowers other users to do self-help services as well as make money whereas a software (A) offers only core banking services where customers and prospects have to print documents come to the banking halls to bank! For example, UBER, AMAZON etc are platforms.

Regardless of your business, you must adopt a digital strategy. In the short term, creating a strong online presence through an interactive website, social media presence, a newsletter to key clients and personal finance advisory is urgent. An investment into a platform business is critical for unprecedented future success. You need to train your team to appreciate digital disruption and their role in the journey

Why a platform and strong on-line presence?

As a platform business, you decide to:

  1. Go digital- enable self service via mobile, web and digital self-help screen.
  2. Build a strong online brand.
  3. Empower your customers to become your advocates
  4. Be consistent always.

When your customers survive on your business, you build a long-term partnership and grow together.

At summit consulting, we have developed the summitMEDIA marketing Tools and trainings to help learn the art of promoting your business so that you sell more on a small budget using the power of online.

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