Most companies do not fail because of bad strategy. They fail because no one trains the team on how to execute it. You assume your staff know what to do. After all, you hired professionals.
But execution is not instinct but it is instruction, choreography and must be rehearsed. In this article, I share a painful lesson from a manufacturing firm that nearly collapsed not from poor vision, but from poor training. And I give you a simple but powerful tool I use with CEOs and EXCOs to fix this fast. If your team keeps missing targets, stop blaming commitment. Start checking the training
I am a risk taker. Yes. I started my consulting firm in 2007. I left a big-paying job and went to swim in the deep end on my own. You learn a lot in the private sector. How to land your first job, how to hire your first employee, how to meet compliance, how to pay taxes on invoices even before you are paid, how to chase payments and how to survive. It’s brutal. But you learn in two years what the “safe players” won’t learn in twenty.
Five years ago, when I was called into a manufacturing firm that was bleeding cash and sat across from the founder, desperate to turn things around, I did not need to ask how it felt. I knew. I would live it. That’s why my advice was not theoretical.
They had launched a new product line, hired staff, imported machines and started marketing. But cash was vanishing faster than they could count it. I start every consulting assignment with a thorough assessment, a comprehensive analysis of the past and current state. After reviewing documents and engaging with staff, I asked the EXCO team during the briefing meeting, “Who trained the new team on how to execute this new model?”
The room went quiet. Then came the usual answer: “They should know. That’s why we hired them.” That assumption is the silent killer of execution. Most companies do not have a strategy problem. They have a training vacuum. The people want to help. But no one has shown them how. The skills gap is a huge challenge to execution.
In that factory, the staff were misusing machines, skipping processes, and guessing their way through work. Not because they were lazy, but because no one had rehearsed the new game with them.
Execution is not common sense but choreography and a productive habit. That’s why I always teach this: Train for the new normal, or pay for the old chaos. Don’t just launch a strategy. Rehearse it.
You need the execution rehearsal sprint
This week, pick one priority. Sit with the team responsible. Do not review slides. Walk through the actual execution steps. One by one. What must happen? By whom? When? What tools? Where is the bottleneck? Do it again next week and then again.
I remain Mr. Strategy
